Blog & News

02.29.16 / Advertising MGH Digital Marketing Blog Post

Rethinking the Funnel

We as marketers sometimes obsess over the “Do” (the later stage of a purchase). The idea here is to focus on all four clusters and pursue the right content, marketing and measurement strategy for each stage.

02.25.16 /Social MediaMGH Social Media Blog Post

Day 3: We’ve Got Snapchat Results!

After what seemed like a year (24 whole hours), we finally have the results from our Snapchat On-Demand Geofilter test. Well…sorta. Here they are:

02.25.16 /AdvertisingMGH Advertising Blog Post

Snapchat Geofilters for Multi-location Businesses

​As we collected results from our Snapchat Geofilter test we couldn’t help but think of the implications for our clients, many of which represent multi-locat...

02.24.16 /Social MediaMGH Social Media Blog Post

Don’t Feel Like “Liking”? There’s a Facebook Reaction For That

If you’ve ever found yourself wishing that Facebook allowed you to express yourself beyond a simple like, it’s your lucky day.

02.23.16 /Social MediaMGH Social Media Blog Post

Day 2: Snapchat On-Demand Geofilters (UPDATE)

For a one-day budget of $35, we designed a simple filter, set a radius around our office building and encouraged our employees to give it a whirl. Here are s...

02.22.16 /Social MediaMGH Social Media Blog Post

Snapchat On-Demand Geofilters Are Here!

That said, the social advertising game changes today with the launch of Snapchat’s new On-Demand Geofilter service. Now, not only can businesses create their...

02.19.16 /AdvertisingMGH in the News

Say Cheese! Food Photography Has a Moment

There are elaborate lighting setups. You’ve got the “stand-in” food and the “hero” food. And of course the many inside tricks that are used to exaggerate the...

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