Blog & News

11.16.17 / Advertising Blog Image

1K Ideas in a 4K World

The next generation of online video will, by necessity, need to be driven by ideas – in particular, ideas that support an overall brand message. Otherwise, advertisers run the risk of losing their identity.

11.09.17 /AdvertisingBlog Image

Did New Marketing Tactics Make iPhone X the Greatest iPhone Yet?

These new tactics Apple employed were done in a strategic way to really increase excitement and elevate the desire of consumers. Were these tactics successfu...

11.01.17 /AdvertisingBlog Image

Navigating TV Waters in a Political Storm: 2018 Elections

Agencies, TV stations, and media consultants across the nation are certainly anticipating the storm brewing inside the D.C. Beltway. As we enter another poli...

10.27.17 /AdvertisingBlog Image

Millennials Are Not Your Target Audience

So why are we talking about generations and what do they really mean? We are shaped by the political, economic and social events that occurred during our com...

10.19.17 /PRBlog Image

5 Simple Steps for Writing About Complex Stuff

In the end, there's really no getting around it: Writing about complex material can be HARD. While the steps to being successful seem simple, they require a ...

10.12.17 /Social MediaBlog Image

Facebook CPMs and CTRs on the Rise

Facebook ultimately controls the space at this point, and with so many other competing brands willing to shell out the extra bucks to have a presence on the ...

10.09.17 /Digital MarketingBlog Image

It’s Not Millennials Killing Your Industry. It’s Common Sense.

Here are a few other examples of industries that are hurting and blaming millennials, courtesy of Business Insider...

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